KEEPING UP WITH THE TIMES
“Do you want to spend the rest of your life selling sugared water,
or do you want a chance to change the world?”
– Steve Jobs
Fifty years ago, graphic artists didn’t have the amazing tools and software that we are lucky enough to have now. I can only imagine how things will be fifty more years from now. It is so important to keep up with the times when it comes to design. People don’t want to see the same design techniques over and over. It may be nice at first, but after a while, it becomes boring. Monotonous. Cliché. (Think of how many times you have seen that poor Papyrus font splayed across a billboard or magazine ad. If you haven’t noticed it before, I’m sure you will now. That sucker is everywhere.) We are creatures that are in constant motion, always changing. You don’t want to eat a banana for every meal do you? We love things to be new and fresh. It’s imperative in the design world to keep this in mind.
We are so technologically based in this day and age. We’ve got constant access to phones and computers. People are so used to using technology to our advantage, it’s inevitable that it should be reflected in our art. Design is a combination of Art and Science, and the understanding of how to blend the two into an aesthetically appealing piece of work. Busson understands this, and has come a long way as we get ahead of the curve by utilizing the technology world with mobile platforms, websites, videos and more.
In this industry, if you don’t move forward, you will fall behind. We have to know our competition. Stay on top of what’s going on in the world. Find out what is trending and what is getting stale. We have to continue to educate ourselves, and learn the newest software when it comes along.
This world never stops changing. We are constantly moving on to bigger and better things. I remember holding my first iPod and thinking, “This is the most amazing thing I have ever purchased!” Two months later there was a new version. And then another a year after that. Pretty soon there was this thing called an iPhone. “There can not be anything better than this!” I thought. Now, Apple has released the iPhone 5. The point? Don’t get stuck in a world of comfortable and familiar. There are always new, edgy and exciting things on the horizon!
Article written by: Mary Steele