3 Easy Ways to Convert Customer Contact Into Sales
Marketing is an expense undertaking for any company. Measuring the return on marketing dollars can be a tenuous and tricky business. The best way to get a real sense of success or failure is to simply look at how many customer contacts turned into sales. Technology can make that task more challenging but here are 3 ways to simplify the process.
- Advertise a strong offer- People love to save and love to feel like they are getting a deal. Leveraging a strong offer always drives volume. When deciding whether an offer is strong enough, simply ask yourself what the life value of each customer acquisition really is. Usually you will find that the life value more than makes up for the short term hit you take for a deep initial discount.
- Allow customers to communicate with you the way they want to- By offering multiple ways for customers to order, ask questions or inquire about pricing, more customers will do just that. Put simply, some people prefer email, some prefer calling while others prefer social media or other online tools. Make sure you offer many ways for people to get to you. The easier you make it for customers, the more likely they are to engage.
- Capture customer information- The ability to follow up with potential customers is critical to increasing conversion rates. Without knowing how to reach them, this task is impossible. There are dozens of ways to encourage potential customers to share their contact information without forcing them to choose between giving you their info or leaving. Every company should have a strategy in place to accomplish this.
Customer engagement should always be the goal. By engaging shoppers and online followers we find drastically higher conversion rates. Creating a conduit to your company and putting strategy in place to capture information is a simple and effective way to engage and follow up with anyone showing interest in your products and services. The next step is quantifying the results to improve every step of the process. Your customers will thank you for it and your bottom line will improve.
Article written by: Jason Wood